Development of a mobility App
Internationally active automobile manufacturer
The manufacturer's previous mobility offerings were only available singularly via individual access channels in the form of websites or apps for the customer. Processes for enrollment, account management, and billing were limited to the respective services, which restricted the user experience, especially for users of different services. In addition, cross-system synergy effects (e.g. through intelligent data analysis) had not been fully exploited.
A mobility app in neutral branding needs to be designed to provide consequent manufacturer's mobility offerings over a central access channel. An open architecture needs to be designed to enable the fast and easy integration of future and company-specific mobility services. The necessary implementation requirements, interfaces, and functionalities need to be identified in the course of a comprehensive modeling phase and analysed with regard to their feasibility.
On the basis of empirical findings from similar previously completed projects in the financial industry and on the basis of market research and surveys to establish customer wishes, the requirements for a wireframe of the app were defined. The focus of the solution was to include the relevant department, in order to develop a common understanding of the target image and to take company-specific characteristics as far as possible into account. In addition, an initial business case was calculated taking into account estimated implementation costs and potential income potentials and prepared for the implementation decision.
A conceptual product definition including an initial IT architecture has been developed and evaluated with regard to its implementability and cost-effectiveness.
Platform Payment Strategy
An internationally active automobile group
Development of a payment strategy within a mobility platform, taking into account the 'Internet of Things' (IoT) components.
The group would like to extend the strategy for comprehensive mobility concepts to include payment components, taking into account the PSD II for 'In Car', 'Car to Car' and 'Car to x systems'. The payment components, both within and outside the SEPA area, are to be harmonised, taking into account different degrees of maturity in the payment infrastructures of the world regions. Another focus is on the safety aspects within the downstream processing systems.
Starting from the RTS (Regulatory Technical Standards) of the EBA to the PSD II, scenarios were developed with which basic technological possibilities, both functional and non-functional requirements of IoT, and IT security aspects can be covered. These scenarios reflect divergent maturity levels of the pay infrastructure in the world regions, decoupling the mobility services of legacy structures in mature markets, or adjusting non-existent infrastructures in underdeveloped markets.
To this end, teams were asked to meet the requirements of the individual regions in the Asia-Pacific, the Americas, and the Eastern and Northern Europe areas, to work out intersections and to identify factors that are critical for success. For these, technical concepts were developed and coordinated with local providers.
As a result, a technical feasibility, a development road map, a voting list for standardisation bodies, and investment planning was prepared for the management board's committees and integrated into further group development.